Email marketing is considered one of the most effective ways to spread your content and offers to clients. With 147 million Americans checking email several times per day, it is easily one of the biggest platforms to spread your message. To avoid being marked as spam or deleted before your message has even been read; consider email marketing when you’re looking to communicate to your current customer list, also known as Opt-in email.

Opt-in Email Lists

Opt-in email lists are composed of your customers who have chosen to be sent email offers and notifications. Make sure that your emails always have the option for the recipient to opt-out. Almost every business has a customer list which will likely include emails. If you don’t, we can help you build your list through other marketing avenues. For those with customer information available, Direct Mail Impressions can extract these email addresses and start communicating with your current customers immediately. We create very professional looking and highly customizable email templates to build on your brand.  Every time you deploy an email, your company's same professional look will be received in your customers’ inbox. 

Why do Your Email Marketing with us:

• Detailed Tracking Reports - Know who opened your email, when they opened it, what they clicked, and much more valuable info!
• Cost Effective - Emails can be sent for fractions of a penny.
• Turn Around - Your message can be in your customer's inbox within minutes.

What one product does the majority of the adult and teen population in the US have in common? The cellular phone. Another increasingly popular device used among consumers is the tablet.

Every year, the number of goods and services purchased over mobile devices increases dramatically. If you haven’t considered mobile marketing, now’s the time to catch up!

The Push and Pull of Mobile Marketing

Mobile campaigns are considered either “push” or “pull” initiatives.

Push campaigns consist of SMS messages sent to your list of opt-in customers. You can also use our list of opt-in customers looking for special offers as well. By using Permission Based Text Messaging, you can ask a customer if they’d like special offers from you. Either way, the responses are automated for your marketing and tracking convenience.

Pull campaigns enable customers to seek you out, and opt-in to your marketing communications for special offers. Placing a Call to Action on a piece of literature or website prompting customers to text a certain keyword to your number will sign them up to get updates and offers automatically. Customers eager to know about your upcoming events and deals can also fill out a lead-generation form on your site, also enrolling them to your newsletter or offers feed.

Engage customers with loyalty and retention-based programs and drive traffic into your business with mobile campaigns. Call us today for more information.