15 Ways to Personalize Your Direct Mail Piece

Personalizing Direct mail

Personalization has come a long way in the direct mail industry. Now you can personalize so many things on a direct mail piece; the ideas are almost limitless. The quickest and easiest way to start personalizing is by simply adding a person’s name. But personalization only starts there. With today’s…

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10 Things Charities Do in Direct Mail that Everyone Should Consider

10 Things Charities Do in Direct Mail that Everyone Should Consider

My husband’s company has this policy that if you donate a certain amount of money to a charity you get to wear jeans on Friday, and since he believes in giving when you have the means to give back to society, and seeing how he loves wearing jeans, he tries…

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5 Reasons Why Repetition in Direct Mail Is a Must

five reasons to repeat your direct mail

The experts all agree that repetition is important to a successful direct mail marketing campaign.  However, as a small business or a business with a tight marketing budget it is important to always weigh the pros and cons to any marketing investment. Below are five reasons why businesses should commit…

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Testing Your Direct Mail Piece for A Successful Response

Testing Your Direct Mail Piece for A Successful Response

In this digital age of big data and affordable technologies available to analyze all that data, everyone is talking about testing, testing, testing. Gone are the days when a Creative Director yielded the power of just knowing what consumers want and executing that vision.  Though as a designer I long…

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REPETITION AND LIST FATIGUE

repetition and list fatgue

Direct mail experts seem to agree that repetition is key to the success of a direct mail campaign. While I agree that repetition is important I think that there is a critical analytical step that is required prior to repetition. Understanding which list is “right” to repeat is the first…

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Printing 101

Want to have your direct mail campaign sail into the printing phase with flying colors?  Setting up your file properly in the beginning is important to ensure your file outputs correctly.  Here is a infographic about some of the basic terms used in printing and what they mean.    

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Creating a Great Landing Page

Landing Pages

Why would you send a prospect to a landing page instead of a website? Sending your prospects to a corporate website from your Facebook ad, banner, or direct mail piece may seem like the more logical choice, but even within your website a prospect may be distracted by all the…

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Direct Mail Impressions Take on The Mail Moment

Graphic Design

The United States Postal Service conducted an independent study to research people’s behavior and feelings in relation to their mail.  The study surveyed 1,500 consumers and yielded some interesting findings such as:   56% say receiving Mail is a “real pleasure”.   55% “look forward” to discovering the Mail they…

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Five Unique Ways to Show off Your Business and Your Brand

Get Your Employees to Understand and Spout Your Brand Build employee loyalty so they will talk about your company in a positive way.  I was at a Trader Joe’s and for reasons unrelated to the actual store but the crowd of people, I did not have an enjoyable experience, and…

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Who’s Looking At Direct Mail

You may think that direct mail doesn’t have the impact on consumers that it used to have and that the younger generation with their cell phones becoming almost another part of their body and social media the norm for casual communication, that no one is looking at directmail any longer but…

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