Ten Things That Are Great About Direct Mail Personalization!

Personalization Postcard

You can call a person by name – Who doesn’t prefer hearing their name rather than “Hey You!” Personalization allows for a personal connection – It infers that you know the reader. Personalization grabs the attention of the reader – It is as if you are communicating to them alone,…

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Today’s Lesson: Printing Paper 101

When printing a business card, letterhead or another printed piece there are many options for paper. When selecting paper, weight and finish care should be taken into account to represent and coordinate with your company brand. Below are some paper terms defined to help choosing paper stock and finishes easier….

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The Perfect Business Card

The Perfect Business Card

Business cards, in most cases, are the first marketing piece a person will see about your organization.  They can make or break a client’s first impression of you.  I personally love designing business cards.  I make an effort to find just the right layout, font, color and paper to make…

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Before You Send Out Any Email Marketing Look At This First

BEFORE YOU SEND OUT ANY EMAIL MARKETING LOOK AT THIS FIRST

We have all done it. We get so focused on one or two aspects of a project and can’t see the forest for the trees or even forget that the forest is made up of trees all together. Below you will find a quick check list of basic email best…

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The Two Ways of Doing Every Door Direct Mail

THE TWO WAYS OF DOING EVERY DOOR DIRECT MAIL

Every Door Direct Mail is one of the post office’s solutions to direct mail. You can reach potential customers without knowing their names or street addresses. All you have to do if you want to do-it-yourself is identify a delivery route you want to reach, prepare your mail piece, determine…

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Playing Darts Without a Dart Board

Marketing without data is like playing darts without the dart board.   You may have great darts (the mail piece) and a fine tip which will easily stick but with no target how can you hit the bull’s eye?   The direct mail (40/40/20) rule has transformed; data has now become…

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Say Yes to the Benefits of Printed Newsletters

What are the benefits of sending out a printed newsletter? You may think they are old and outdated and email can be done more quickly, easily and inexpensively. And part of that statement is correct. I have nothing against email newsletters; we send one out at least once a month,…

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Landing Pages 101

Why create a landing page? Landing pages allow you to focus your prospect’s attention on one thing without disctraction. Check out the below inforgraphic to see what is the must haves in landing page design.  

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The 7 Deadly Sins Used in Marketing

Most of us have heard of the seven deadly sins. We may not be able to name them all but we have heard of the saying. They are Pride, Envy, Gluttony, Lust, Wrath, Greed, and Sloth; and most would consider them bad, so very bad. But did you know that…

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Direct Mail Campaign, Where Do We Get Started

My favorite topics to cover are those that involve real, everyday questions.  A frequent question I entertain is, “I want to do a mailing and generate more business.  How quickly can you get something out?”  And, thus my conundrum begins. I am left to decide whether they want a fast…

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