Why you should be using email marketing

It is interesting to me that so many small businesses don’t take advantage of email marketing.  It is one of the cheapest marketing tools available today and offers a lot of bang for their buck.  Have you ever received a direct mail piece and days later received a reminder about that direct mail offer in your email inbox?  That is one of the great things about email, it compliments most other marketing mediums as a follow-up or reminder tool.


As a small business owner you probably already have a large list of customer emails just waiting to be utilized from order forms, your website, or on other promotional campaigns.  Well now is the perfect time to put all those emails you have collected over time to good use.


Why should you invest in email marketing? Here are some of the latest statistics:


The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Radicati Group)


92% of adults online  use email, with 61% using it on an average daily basis.  (Pew Research)


57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. (ChoozOn)


In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer)


Email shows high engagement rates with an average of 3.75 page views per visit, and achieves the highest comparative conversion rate at 2.9%. (eConsultancy)


Emails containing special offers, discounts or vouchers still remain the most popular type of email, with money-off emails taking the top spot with 55%, followed by free delivery at 13% and loyalty coupons at 12%. (Marketing)


There are 3x more email accounts than Twitter and Facebook accounts combined. (Radicati Group)


With so many people using and spending so much time viewing their emails, it would be unwise not to take advantage of email marketing.


Need help with your next email campaign?  We can help just call one of our friendly direct marketing experts at 561-393-4722.


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