THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 4
Another fun way to personalize direct mail is to use images that incorporate a prospect’s name in relation to a service or activity.
Increase Your Return On Investment
With the innovation of variable data printing in direct mail you have the opportunity to captivate and impress people on a personal level. By personalizing your direct mail pieces you are increasing the odds of your clients responding to your marketing materials. Don’t believe me? Non-personalized mail pieces have a typical response rate of 2%. However a basic personalized mail piece can have a response rate of up to 6%. Source: The Print on Demand Initiative. However, depending on the campaign, we have seen response rates at 10% or even as high as 26%.
McNellie’s, a restaurant chain in Tulsa, Oklahoma, used a direct mail campaign with personalized maps directing recipients from their residence to the new restaurant. The campaign received a 24-persent direct mail response rate with individuals redeeming the coupon offer. Source: The Print on Demand Initiative McNellie’s. 2014
If you are interested in any of these personalization options give us a call at 561-393-4722 and we will be happy to work with you to create a personalized direct mail campaign to fit your customers and prospects needs.