THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 3

Personalization Header Image

How Can You Make The Data Work for You

Variable data printing can be used in a variety of ways. The postcards below show color, image, copy and offer variations in the same mailing.  The colors and images are changed based on the product being offered.  The top postcard uses past purchase patterns to personalize the postcard, while the bottom card uses information found through the client’s current purchase patterns and their age to personalize the postcard.

 

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Other Ways to Personalize a Direct Mail Piece

Along with the color, image, copy and offer variations, the back of the postcards below have personal URLs that allow prospects to go online to view their personalized workout. This allows FITNESS to gather further information about the prospects.  The postcards also have maps based off of the prospect’s location to the closest gym, and a personal QR code that will show them a map to the closest FITNESS gym online.

 

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To be continued

 

Personalization Book Cover

 

 

 

 

 

 

 

 

 

 

Want to read the full ebook go here.

 

 

 

 


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