PROS and CONS of Content Marketing
I have always liked the idea of content marketing from the first time I ever heard about it. Content marketing by definition is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. (Source: Content Marketing Institute).
Being a print and web Graphic Designer who loves to write and express myself in different mediums, content marketing seems to be a good fit. Though I am good at many things (if I do say so myself *WINK*), I am not by nature a salesperson, so the idea of content marketing fits my skill set very well.
Content marketing allows prospects and customers the ability to educate themselves about a product, service, or idea in order for them to make the best decision for their organization. And because I have made the effort to educate them on what they need, they will see my company as the best choice for their business. It seems quite simple to me; educate your prospects and customers about what you do, how you do it, and how it can benefit them and they will be driven to buy your product, service, or idea.
With that said, before you jump into a full-blown content marketing strategy, below are some of the PROS and CONS of content marketing.
- You become a source for information and an expert in your field and when someone needs your product or service they are more likely to choose the company they got the most information from.
- Your content will attract qualified clients and customers, not people who are simply browsing.
- It helps in promoting your business and creates brand awareness. People will see your brand and get to know you as a familiar face.
- Content marketing can increase the conversion rate for your business by giving them the information needed to act.
- Content can be reused in many different mediums, (articles, blog posts, videos, white pages, infographics, etc.) extending the life of the content.
- Content marketing requires effort to produce content that people want to read, watch or use.
- Content marketing requires time and commitment. It is a long-term strategy in order to build trust and a following.
- It isn’t free. You will need writers, graphics designers, web programmers, and other professionals to keep your content available to your prospects and customers.
- Creating engaging content can be difficult on a regular basis. You and your team will have to become experts on finding creative ways to say the same thing and/or expand beyond your product or service to stay valuable, relevant and consistent.
With that said, content marketing is a valuable tool to add to your marketing arsenal if done correctly and consistently. And you may even get something to go viral.
Want to find out if content marketing is for you or do you need someone to take on the task for you? We can help. Call one of our marketing experts at 561-393-4722 and we will be happy to help.