Ten Cost Effective Ways to Promote Your Business
Join the Chamber of Commerce and Other Business Organizations and Be an Active Member
Let other businesses know you are in business too, while making helpful alliances that will get you more business. Note that with most professional organizations it is not good enough to just attend the meetings. You may have five, ten or even fifty people that are members who do the same thing you do. You must become an involved, active member who helps the organization to make your company stand out above the rest.
Offer Free No Obligation Consultation
Everyone likes free stuff, enough said.
Develop Partnerships with Other Business Owners
Put those connections you created at the business organizations to good use by partnering up with another company who does similar work but not the same thing. For example if you are in the landscaping business connect with someone in the pool cleaning business and promote their business to your pool owners as the pool company promotes your business to their clients. It is a win-win situation.
Get a Magnetic Sign for Your Car
As you are driving around on your errands or appointments let your car advertise for you. Magnetic car signs are a big bang for your buck.
Create a Referral Program for Your Existing Customers
Let your current customers work for you by creating a referral program. Create small refer-a-friend cards and hand them out to your current customers.
Get a Website or Update Your Website
I know I have said this before but it is irresponsible and bad business practice to have no website in this digital age but it is even worse to have one that is out of date.
Start an Email Campaign
This is such a cheap and easy way to stay in contact with your existing clients, so there is really no excuse not to do it. There are templates available for the do-it-yourselfer that are clean and professional and if your mailing list is small, programs like MailChimp will let you send out emails for free.
Set up Business Listings on Search Engine Local Directories
This may take a bit more time because in some cases you may have to prove you are the owner or representative of the organization, but there is a lot of benefit to be had in controlling your own local listings. A lot of times your company’s local listing will be listed before your fabulous, redesigned up-to-date website, so you will want that information to be accurate and relevant. Other benefits for taking ownership of your local listing include adding your logo, photos, hours of operation, and even a couple sentences about your organization and what you do.
Set Up Business Profile Pages on Social Media and Post Regularly
People are so social media savvy these days that even your 75-year-old mother, or grandmother (depending on your age) has a Facebook account. By setting up and updating your social media pages you can make it easy for them to engage with you so they can get at the very least your contact information.
Create Business Cards and Hand Them Out to Anyone and Everyone
Business cards have been around for ages and they still are one of the best ways to get your contact information into the hands of your clients and customers for future reference.
Want more ideas about marketing your business or would you like us to help you with one of the above ideas? Give one of our friendly representatives a call at 561-393-4722.