Direct mail experts seem to agree that repetition is key to the success of a direct mail campaign. While I agree that repetition is important I think that there is a critical analytical step that is required prior to repetition. Understanding which list is “right” to repeat is the first…

Can my order mail tomorrow? Anything is possible but this can be very tough and most of the times impossible. We will always try to accommodate you in the event of an emergency, but there are no guarantees. A general turnaround time for a print and mail project is 5-7…

In an earlier post of ours which talked about tracking your marketing efforts, we discussed using Google Analytics as part of your tracking toolbox. This time, we’ll dive into into the specifics of the tracking information you will discover using Google Analytics..   What Media Your Clients Prefer By clicking…

Tracking your calls is a must, but another big area that many people forget to track is website activity. If you’re only tracking the numbers of calls you’re receiving you could be missing a huge part of the picture on how customers are reacting to your marketing. Today, more than…

Remove the Guesswork that comes when mailing incorrectly Mail Intelligence – The days of addressing a postcard, crossing your fingers hoping the mail is delivered, and then waiting for the phone to ring are over.  Today, we are able to let you know exactly where your mail is, when or…

The first mailing when sent out is based on assumptions.  You assume you have a compelling offer, a strong call to action, timing is correct and you are targeting the correct list.   Now, when the phone starts ringing many think that’s the end of the campaign, I say it’s just…

We have spoken a great deal about how analyzing results of a marketing campaign with tracking can be used to help improve your marketing.  Tracking also can improve your marketing campaign while it is still in progress.  With the implementation of the intelligent mail bar code, another great tracking device,…

The simplest answer is that you should track any of your marketing efforts which contain a call to action.  If you’re asking prospects to take an action then you should be measuring whether or not that action has been taken. It is important that each marketing effort have a unique…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  This is a quote from John Wanamaker, considered to be one of America’s early pioneers of marketing.  When I read this quote I think, “if John Wanamaker had the tracking capabilities that are…

Smart Marketing That Delivers; that is more than a tag line.  Smart Marketing is a process of executing a series of steps culminating in a successful direct mail campaign. One of those first steps is the utilization of the Intelligent Mail Bar-code (IMB).  This bar-code lets you view the progress…