An interesting envelope could be the difference between getting your mail opened or just thrown into the waste bin.  There are so many choices available today in envelopes that it is worth the time to research the variety of styles.  Below are just a few options we take advantage of…

Want to have your direct mail campaign sail into the printing phase with flying colors?  Setting up your file properly in the beginning is important to ensure your file outputs correctly.  Here is a infographic about some of the basic terms used in printing and what they mean.    

You may think that direct mail doesn’t have the impact on consumers that it used to have and that the younger generation with their cell phones becoming almost another part of their body and social media the norm for casual communication, that no one is looking at directmail any longer but…

As marketers we are often asked which one is better email or direct mail.  For businesses on a limited budget they may be tempted to do one or the other.  Both have their advantages and disadvantages however both can be implemented into the smallest of marketing budgets.   Below is a…

Personalization has come a long way in the Direct Mail industry. No longer do you have to address mail as Dear Resident. With information and printing advancements it is almost limitless what you can personalize and change from one piece to another. Below is an infographic with nine things that…

Increase brand awareness and ultimately grow your business by utilizing promotional materials as marketing tools. Think of all the people who will see your logo when someone pops open an umbrella or uses your reusable grocery bag to pick up a few things for dinner. Branded products are everywhere and…

People are pressed for time now more than ever…as are you. Which means that you are in direct competition with not only the inundation of other emails in your reader’s inbox, but with time itself. And if you think that sending out an email campaign is as easy as 1,…

Email marketing is an inexpensive way for small businesses to start their marketing efforts and a great way for larger businesses to stay in the minds of customers and consumers.  If you are one of the few who are unsure about the benefits of a good email marketing strategy check…

Tracking your direct mail piece is one of the most important things you can do to ensure you get the best ROI and understand what makes your customers respond to your offer. Below is a infographic depicting four great ways to track your direct mail pieces.