Join the Chamber of Commerce and Other Business Organizations and Be an Active Member Let other businesses know you are in business too, while making helpful alliances that will get you more business. Note that with most professional organizations it is not good enough to just attend the meetings. You may have…

The Why Email marketing has been around for quite some time but some small companies still do not take advantage of its benefits. It is one of the cheapest marketing avenues that can be used with some of the greatest return on investment for recurring business. Email marketing allows you…

You have a bunch of emails acquired by different means throughout your company’s lifetime.  Some were given over the phone by simply asking for contact information, some from signing up on a physical form during a trade show or a networking event and others from past offers you have well,…

I don’t know about you but I enjoy going to the mailbox to get the mail.  All too often today everything is digitized and online, and getting a simple piece of mail has become a bit of a relief to me.  I love perusing catalogs, postcards, and coupon packages to…

Over the years I have had the opportunity to own my own business, as well as work for others to grow their businesses and let’s face it, marketing can be difficult, time consuming and a“Big Old” money suck.  Time and time again I am confronted with small business owners who…

It is interesting to me that so many small businesses don’t take advantage of email marketing.  It is one of the cheapest marketing tools available today and offers a lot of bang for their buck.  Have you ever received a direct mail piece and days later received a reminder about…

We have all done it. We get so focused on one or two aspects of a project and can’t see the forest for the trees or even forget that the forest is made up of trees all together. Below you will find a quick check list of basic email best…

There is no better way to reach new prospects than the time tested staple of direct marketing, direct mail.  However, with the development of the internet and mobile technologies there is no quicker and cost effective way to communicate with your customers and prospects that you have a relationship with…

We all understand the benefits of direct mail (It’s proven, measurable, personal, targeted, etc.) but we say it’s much more than that.  We say it’s the very foundation of your marketing, and if it’s not then perhaps you should revisit your marketing strategy. At first glance this statement may appear too bold…