A Look at Paid Online Advertising Part 1

online-advertising

There was a time when if you had a small advertising budget there weren’t many avenues for you. You could run a small ad in a local newspaper or periodical or do a small run direct mail campaign and that was about it. But today with the Internet, online advertising…

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Ways to start marketing your business online now!

online-marketing

Over the years I have had the opportunity to own my own business, as well as work for others to grow their businesses and let’s face it, marketing can be difficult, time consuming and a“Big Old” money suck.  Time and time again I am confronted with small business owners who…

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5 Reasons Businesses Can’t Go Wrong with Having a Facebook Page

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I am a fan of Facebook.  I have moved around quite a bit in my life.  My mom even claims I am a gypsy at heart because of the amount of places I have lived.  Let’s just say I stopped counting when I hit double digits in less than ten…

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Why not having an up-to-date and relevant website is shooting a hole in your profits and your image

website

I am a designer and have designed my fair share of websites over the years so I may be a bit biased when it comes to web design and function.  With that said, I am also an avid online shopper and if I can buy it online I will, rather…

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PROS and CONS of Content Marketing

content_marketing

I have always liked the idea of content marketing from the first time I ever heard about it.  Content marketing by definition is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable…

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THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 4

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Another fun way to personalize direct mail is to use images that incorporate a prospect’s name in relation to a service or activity.   Increase Your Return On Investment With the innovation of variable data printing in direct mail you have the opportunity to captivate and impress people on a personal…

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THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 3

Personalization Header Image

How Can You Make The Data Work for You Variable data printing can be used in a variety of ways. The postcards below show color, image, copy and offer variations in the same mailing.  The colors and images are changed based on the product being offered.  The top postcard uses…

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Why you should be using email marketing

email

It is interesting to me that so many small businesses don’t take advantage of email marketing.  It is one of the cheapest marketing tools available today and offers a lot of bang for their buck.  Have you ever received a direct mail piece and days later received a reminder about…

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THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 2

personalization-post-2

Where to Begin Collecting Customer Data There is a lot of information you may already have about your customers that you may not be aware of. You should at the very least have you customer’s name, addresses, and the items or services they bought from you. From this limited information…

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The Secret Behind Using a Person’s Name to Triple Response Rate

Personalization Header Image

The Secret Behind Coca Cola’s Summer Campaign “Share a Coke” This past summer Coca Cola launched a new campaign replacing their branded name on Coca-Cola, Diet Coke and Coke Zero bottles and cans with 250 popular names through the end of August. People were tweeting, posting and sharing their name…

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