Why You Should Use Email Marketing

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Why You Should Be Blogging

Why You Should Be Blogging

Blogging can be very beneficial to almost all businesses.  Whether you are small and just starting out or have been around for a while, blogging has great potential. You may be intimidated by blogging because of the amount of effort you will have to put into maintaining a blog but…

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10 Ways to Update Your Website

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I come from a print background and I remember when I first began designing for the web. For a lot of designers it was a difficult transition because designing for the web was very limiting. As a designer you were limited by size, resolution, and fonts, just to name a…

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Direct Mail Innovative Marketing Tool for the Modern Age

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I don’t know about you but I enjoy going to the mailbox to get the mail.  All too often today everything is digitized and online, and getting a simple piece of mail has become a bit of a relief to me.  I love perusing catalogs, postcards, and coupon packages to…

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Types of Landing Pages

Types of Landing Pages Image

A landing page is a web page that a viewer lands on. However, when referred to in marketing it is usually a web page separate from your website that is designed for a single solidary purpose. Whether it is to get a viewer to click, learn more, or fill out…

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Envelopes That Will Get Your Mail Opened

An interesting envelope could be the difference between getting your mail opened or just thrown into the waste bin.  There are so many choices available today in envelopes that it is worth the time to research the variety of styles.  Below are just a few options we take advantage of…

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20 Ways to Start Your Letter Mailer

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Sometimes it is hard to get started writing a sales letter.  The first sentence or couple of words are very important because you only have a few short seconds to entice your reader to read down. Below are twenty oepners to get your reader interested. “Great news!” “Believe it or not…

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15 Ways to Get Your Direct Mail Piece Open

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When using direct mail you only have a few precious moments (approximately 2.3 seconds) to get your piece noticed.  It may seem like a short amount of time but it is enough if you use some creative ways to attract and pique your viewers’ curiosity.   Below are 15 ideas to…

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A LOOK AT PAID ONLINE ADVERTISING PART 3

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It happened about a little over a year ago, Facebook changed and made it more difficult for businesses to reach people organically with overly promotional posts. If you want to have your promotional posts seen you are going to have to pay for it from now on. I personally don’t…

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A Look at Paid Online Advertising Part 2

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Last week I discussed Google AdWords, how they work and the pro and cons of using them. This week I would like to give you a bit of insight on LinkedIn advertising.   I am a big fan of LinkedIn and what it is accomplishing for networking professionals. I have…

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