The Perfect Business Card
Business cards, in most cases, are the first marketing piece a person will see about your organization. They can make or break a client’s first impression of you. I personally love designing business cards. I make an effort to find just the right layout, font, color and paper to make a company’s corporate brand shine.
Occasionally I run into a client who wants to tell everything about themselves and their company on the small 3.5 x 2 inch card. Or they want to use their business card as a sales piece. Your business card isn’t meant to be a sales piece, brochure or catalog. I understand that my clients want to get their money’s worth but wanting your business card to do double duty is a critical mistake. My goal in designing a business card is to try and represent your organization in the most positive, memorable way.
Stick to Company and Industry Standards
Use good judgment when designing your business card. If your company has an established brand, incorporate it in your business card. Certain things lend themselves better for certain businesses. Try to adhere to a style and design that aligns with the business you are in. If you are in the health profession a black card with revised type may not be the right look and feel for you. If you are in a creative field you have a bit more room for creativity with color, fonts and layout. However, don’t go overboard if you are in a field like accounting or law. These more conservative fields should show their creativity in paper selection and printing techniques rather than fonts and color.
Keep it Simple and Easy To Read
Whether your industry is a law firm or daycare, your business card should be clear and easy to read. This doesn’t mean that you should use 12- or 14-point type for all of your information on your card because with such a small space bigger isn’t always better or easier to read.
Elements to Include
I suggest the maximum information on a card should be your name, title, telephone number, fax number, cell phone number, email address, website, logo and tag line (or a short bullet list of no more that three words of what you do if your company name doesn’t reflect it). If you are in the real estate industry you can add a picture of yourself. If you are in a fine arts field an image of your work can be added to your business card. Anything more than this makes for a very busy, hard to read business card. With that said, I try very hard not to include all of the above information on a one-sided business card because it can become very cluttered if the designer doesn’t take great care with the layout. If you are working with a two-sided business card you have a bit more room but I still would not add more information than the above.
If you need help in designing or redesigning your business card please call one of our friendly customer service representatives at 561-393-4722 and we will be happy to help you design the perfect business card for your industry.