How to Create the Perfect Business Holiday Card
‘Tis the season to show goodwill and appreciation to the ones we love and care about as well as the less fortunate. This should also be the time to thank all of your customers and clients for doing business with you throughout the year. A holiday greeting card is the perfect and inexpensive way to say thank you and keep your customers thinking about you into the New Year.
Below are some tips to create the perfect business holiday card.
Stay away from the overly religious
Business holiday cards shouldn’t be religious unless your business was founded on a religious ideology and that ideology is part or your brand. We are a country of diversity and with that it can be easy to offend someone without meaning to.
Minimize the humor
Remember everyone may not have the same sense of humor as you so be careful when incorporating it into your holiday card. If you want to add a giggle or two to your holiday card keep the humor cute and innocent so you do not offend.
Don’t go cheap
It may be tempting to forgo the printed holiday card or opt for a cheaply printed thin cardstock to save a buck or two, but don’t. Your holiday card is a representation of your business but more importantly it is a thank you to your customers and clients and if you go cheap they may think you don’t care and your card might end up doing more harm than good.
If budget and/or time allows, try to personalize each holiday card by addressing them by hand or using variable data printing to personalize the card with your customer’s name or interest.
Mail them out in a timely matter
There is nothing worse then receiving a holiday card when the holidays are over. The person receiving the card is left feeling like an afterthought or they feel that your company is not organized enough to get a simple holiday card out in time. Give yourself plenty of time to design, print, and mail out your cards so that your customers receive them before the last week of December.
Don’t forget to proof read
Nothing stands out worse than a typo or misspelling, so have multiple people check and recheck your card.
Brand your card
It is important that after you spend so much time and energy designing, printing and mailing the holiday card that the person who is receiving the card knows that it has come from you. Make sure you include at the bare minimum your logo and at the most brand your card so at the very first glance they know it is from you.
Following these simple guidelines will let your customers know that you care about their business and would appreciate it in the upcoming year.
Need help with designing, printing or mailing out your holiday cards? We can help. Give us a call at 561-393-4722 and one of our friendly representatives will be happy to help you create a noteworthy holiday card.