5 Reasons Businesses Can’t Go Wrong with Having a Facebook Page
I am a fan of Facebook. I have moved around quite a bit in my life. My mom even claims I am a gypsy at heart because of the amount of places I have lived. Let’s just say I stopped counting when I hit double digits in less than ten years. So needless to say, because of my free spirit and need to “move on” I have lost contact with a number of people in my life. Fortunately, I have been able to reconnect with many with Facebook on at least a basic level. An interesting note that has nothing to do with this article is that there is one common interest with most of my friends from New England, the great city of New York, and the Gateway city, to the Queen City, and all the way down to my beloved South Florida; my friends are obsessed with animals and cats especially.
But I’m not here to talk about my endless feed of cute dogs and crazy cat antics (by the way I am not a cat fan) but why a business should have a Facebook business page. Over the years Facebook has changed its relationship with businesses and made it very difficult to get organic results. So all those likes and fans you have collected throughout the early years of Facebook have become almost useless. Some Marketers have gotten angry “How dare Facebook do this!” Well you know what, the reality is that Facebook wants to make money too, it’s as simple as that and I’m not hating them for it. Though, out of anger many business owners have considered leaving Facebook. Well here are five reasons to stick with Facebook and none of them have to do with all those cute little puppy images or the monkey in the bathtub video I just couldn’t help looking at.
There Are a Lot of People on Facebook
More than 1.3 billion people use Facebook to connect with others, and 64% of them visit Facebook every day. (Source: Facebook Internal Data, 2014)
You simply can’t deny that the likelihood of your prospects and customers being on Facebook are high and crazy high if you do business directly to the consumer.
Advertising on Facebook is Cheap
Facebook allows you to select your maximum spend which is a good deal for companies with low advertising budgets. I have spent as little as five dollars a day and have had great click through results. In this particular example, for $62.28 dollars spent I had 156 people click through to my website at a cost of $0.40 per website click. That is 156 potential people buying what I am selling and I only spent $62.28. Not bad for less than 100 bucks.
Good Place to Build Brand Awareness
Build awareness through promoting your business page, articles, photos, and videos. Simply put, the more people see your business brand on their feed the more they become comfortable with you and the more likely they are to buy your products or services.
Facebook Humanizes Your Company
If you take a look at Direct Mail Impressions’ Facebook page, and I hope you do and if you are so inclined press that like button, you will notice that along with the direct mail and general marketing articles there are a lot of photos of birthday cake (we celebrate them all), charities we participate in, as well as our many photos of our Friday evening volleyball on the beach events. We are a company of people who overall like to spend time with each other and who like to get involved with charitable activities; isn’t that the type of business you would want to do business with?
Facebook Allows for Targeted Marketing
Facebook allows you to target specific groups of highly engaged people. The average online reach is about 38% while Facebook is 89%. (Source: Neilsen OCR, 2013).
You can target your audience on Facebook using location, demographics, interests and behaviors. You can also choose a custom audience by simply uploading you current customer list, create lookalike audiences that are similar to your customer list and/or remarket to people on Facebook who have already visited your website.
Note: Boost is a waste of time unless you are willing to take the time to choose the people you are boosting the post to, through targeting.
Search engines such a Google, Bing and Yahoo are treating comments, fan numbers, likes etc., as indicators of importance. In other words the more active you are on social media, the better your chances to rank above your competitors in search engine results. That’s big!
Need help with your Facebook presence? We can help. Just give one of our direct marketing experts a call at 561-393-4722.