How to Write a Postcard Headline that Will Get Read


Your headline is one of the most important elements on your direct mail piece.  It should entice your prospects to flip the card over and read more and not toss it away.  Brian Clark  states in a recent article on Copyblogger, “On average, 8 out of 10 people will read…

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12 Things You Shouldn’t Do In Direct Mail Campaigns

With every piece of mail pining for your customer’s attention at the mailbox, you have mere seconds to grab their attention. Steer clear of these twelve direct mail mistakes and you will be on the fast track to the creation of a campaign that will not only be looked at,…

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