How to Create the Perfect Business Holiday Card

Greeting card banner

‘Tis the season to show goodwill and appreciation to the ones we love and care about as well as the less fortunate. This should also be the time to thank all of your customers and clients for doing business with you throughout the year. A holiday greeting card is the…

Read More

Why You Should Be Blogging

Why You Should Be Blogging

Blogging can be very beneficial to almost all businesses.  Whether you are small and just starting out or have been around for a while, blogging has great potential. You may be intimidated by blogging because of the amount of effort you will have to put into maintaining a blog but…

Read More

20 Ways to Start Your Letter Mailer

20-ideas

Sometimes it is hard to get started writing a sales letter.  The first sentence or couple of words are very important because you only have a few short seconds to entice your reader to read down. Below are twenty oepners to get your reader interested. “Great news!” “Believe it or not…

Read More

Direct Mail Copy That Will Get You a Great ROI

Direct Mail Copy That Will Get You a Great ROI

Have you ever read a direct mail piece and it was so cluttered with facts and features about a product or service that you weren’t able to figure out what to do with it.  You probably didn’t try to decipher the message and instead tossed it into the trash can…

Read More

15 Most Common Direct Mail Mistakes

Direct Mail Marketing Mistakes

Not having a good mailing list The mailing list has the greatest impact on the success or failure of your direct mail campaign. Sending your direct mailer to the correct audience is crucial. If you are sending your mailing to people who are not interested in your product or service…

Read More

The Power of the Sales Letter

selles_letter-810x200

Sales letters have the power to connect with your target audience and generate new sales beyond your imagination.  Maybe you have always known this, but have not got around to trying one.  Or if you did try it out you didn’t quite know how, or hired the wrong marketing company. …

Read More

Why Test Your Email’s Subject Line

Why Test Your Email’s Subject Line

Split testing is a part of everyday life. You do it perhaps without even realizing it. Which hair style looks better, which car drives better, which herb better compliments your recipe, which greeting card do you buy for your spouse…the funny one or the tearjerker? After all you’re looking for…

Read More

The Importance of a Subject Line

The Importance of a Subject Line

Since email has become one of the most effective forms of communication for businesses both large and small, and is still one of the quickest ways to say Hi to Mom back home, it’s important to create a compelling subject line that stands out from the crowd. Taking into consideration…

Read More

How to Write Persuasive Emails

persuasive_email

When was the last time you were excited about reading your email? Better yet, when was the last time you were excited reading a promotional email? It’s probably been a while…and your readers are just like you. They’re scanning the headlines, looking for something worthwhile — and it’s your job to give…

Read More

How To Write A Direct Mail Offer that Generates a Response

How To Write A Direct Mail Offer that Generates a Response

When writing a direct mail piece you are really writing sales copy. The very term “sales copy” can be very misleading. Although your goal is to sell, great sales copy is not focused on the sale.  I know what you’re thinking. “How can this be?” Right? The first rule of…

Read More