THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 4

personalization-post-2

Another fun way to personalize direct mail is to use images that incorporate a prospect’s name in relation to a service or activity.   Increase Your Return On Investment With the innovation of variable data printing in direct mail you have the opportunity to captivate and impress people on a personal…

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Printing 101

Want to have your direct mail campaign sail into the printing phase with flying colors?  Setting up your file properly in the beginning is important to ensure your file outputs correctly.  Here is a infographic about some of the basic terms used in printing and what they mean.    

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How to create a direct mail campaign

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Determine your objective What is it that you would like your direct mail campaign to accomplish?  Generate new leads, receive a new order, notify people of changes within your organization, branding or announce an upcoming event.  These are just a few examples but it can be anything that you wish….

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15 Most Common Direct Mail Mistakes

Direct Mail Marketing Mistakes

Not having a good mailing list The mailing list has the greatest impact on the success or failure of your direct mail campaign. Sending your direct mailer to the correct audience is crucial. If you are sending your mailing to people who are not interested in your product or service…

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20 Things That Can Be Printed On

Increase brand awareness and ultimately grow your business by utilizing promotional materials as marketing tools. Think of all the people who will see your logo when someone pops open an umbrella or uses your reusable grocery bag to pick up a few things for dinner. Branded products are everywhere and…

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How to Set-up a File for Printing

How to Set-up a File for Printing

Want to have your direct mail campaign go smoothly in the printing phase?  Setting up your file properly in the beginning is important to ensure your file outputs correctly.  Here is a check list of important things to remember when creating, and sending out your file for production:   Color…

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12 Things You Shouldn’t Do In Direct Mail Campaigns

With every piece of mail pining for your customer’s attention at the mailbox, you have mere seconds to grab their attention. Steer clear of these twelve direct mail mistakes and you will be on the fast track to the creation of a campaign that will not only be looked at,…

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