Mailing List FAQs

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One of the most if not the most important aspect in direct mail marketing in regard to a positive response rate is the mailing list. You could have the most exciting offer and the most eye-catching direct mail piece, but if the recipient has no need or desire for your…

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Current USPS Incentive: Up to a 3% Postal Discount for “The Mail Drives Mobile Commerce” Program

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Some of the many benefits of using a mail professional to assist you with your direct mail campaigns is the ability to leverage industry knowledge to enhance your campaign, make the process easier, and to save you money along the way.   As a direct mail professional we are aware…

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Which postcard size is right for you?

Postcards

Postcards are available in any size imaginable and you can’t choose a wrong size. However, there are advantages and disadvantages to certain sizes that you should consider in order to determine which size will best fit your needs. Follow this guide to get the most bang for your buck.  …

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The Difference Between First Class and Third Class Mail

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There are two classes of mail that are available to anyone sending a direct mailer. The type of mail you’re sending, budget and timing are the three main factors to consider when choosing which class to go for. The difference in cost is large, so planning ahead can save you…

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Mail Intelligence

Remove the Guesswork that comes when mailing incorrectly

Remove the Guesswork that comes when mailing incorrectly Mail Intelligence – The days of addressing a postcard, crossing your fingers hoping the mail is delivered, and then waiting for the phone to ring are over.  Today, we are able to let you know exactly where your mail is, when or…

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What Is EDDM and What Are Its Pros and Cons

What Is EDDM and What Are Its Pros and Cons

What is EDDM? Every Door Direct Mail (EDDM) is a service offered by the United States postal service. This service essentially allows businesses to choose postal routes and have their promotional mail pieces delivered to addresses along this route. Businesses can deliver materials such as coupons, flyers, etc., to help…

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Postcards, Letters, Flats. What’s the Difference?

Postcards, Letters, Flats. What’s the Difference?

And why knowing can save you thousands on your next direct mail campaign. The way the post office classifies your direct mail piece may be different from the terminology you use. What the general consumer calls a postcard may be classified as a letter by the USPS. These USPS categories…

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5 Postal Rules You May not Know but Should

5 Postal Rules You May not Know but Should

1)      When using a live stamp you must use a complete return address on your piece.  The only time this rule does not apply is if you’re using a full rate stamp.  For example:  Straight 1st class 49 cent stamp. 2)      Any folded mailer,  also known as a self mailer,…

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Use a Real Stamp Without the Full Rate

Use a Real Stamp Without the Full Rate

By Tom Sedita Jr. The use of a postal stamp on your direct mail piece, especially when using an envelope, is a great way to increase your open rate. Many people associate the use of a stamp with a more important piece of mail and are less likely to write…

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