Fun Design Trends for 2016

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I remember back several years ago when I first encountered the flat, long, scrolling websites. I was introduced to them while surfing innovative design and marketing websites. And I ate them up. I loved the large hero banners and the lack of shadows, textures and stylized buttons. I was also…

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The Perfect Business Card

The Perfect Business Card

Business cards, in most cases, are the first marketing piece a person will see about your organization.  They can make or break a client’s first impression of you.  I personally love designing business cards.  I make an effort to find just the right layout, font, color and paper to make…

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15 Most Common Direct Mail Mistakes

Direct Mail Marketing Mistakes

Not having a good mailing list The mailing list has the greatest impact on the success or failure of your direct mail campaign. Sending your direct mailer to the correct audience is crucial. If you are sending your mailing to people who are not interested in your product or service…

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Six guaranteed ways to assure your postcard design looks great, doesn’t add cost, and gets results!

5-Postal-Rules-You-May-not-Know-but-Should

So you’ve decided to create a postcard campaign for your newest product, or to spice up your marketing efforts with some direct mail. You’ve come up with a fabulous offer that will arouse the interest of even the most cautious customer. You are determined to do it right, so you…

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20 Reasons You Should Get Your Postcard Designed by a Professional Experienced in Direct Mail

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A postcard has only seconds to catch the attention of your viewer and entice them enough to read on as opposed to tossing your marketing efforts into the trash bin.  It is important to put your best foot forward and encourage the reader to do more than glance at your…

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10 things you shouldn’t do when designing an email

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1. Do Not Make the Entire Email Image One Large Image SPAM filters look for emails without text.  Make sure you use the right text to image ratio.   2. Avoid Cascading Style Sheets.  Old school HTML works best with in-line styles and tables.   3. Don’t Change Your Layout With Every Email. …

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Six Good Reasons to Use a Professional Designer with Direct Mail Experience

Six Good Reasons to Use a Professional Designer with Direct Mail Experience

So you want to create a great direct mail piece.  You have taken the time to write out the content taking care to incorporate all the key elements needed for it to stand out from your competitors.  Now it is time to design it.  You are creative and have an…

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Keep Your Direct Mail Postcard In the Read Pile and Not the Trash Pile

With your customers and potential customers being inundated by so many people trying to get their attention to “Buy Now”, “Call Today”, “Don’t Delay, Contact Us Immediately”, it is important that you put your best foot forward when it comes to designing a postcard that demands attention.  Below are some…

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12 Things You Shouldn’t Do In Direct Mail Campaigns

With every piece of mail pining for your customer’s attention at the mailbox, you have mere seconds to grab their attention. Steer clear of these twelve direct mail mistakes and you will be on the fast track to the creation of a campaign that will not only be looked at,…

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