Direct Mail with Email: A Highly Effective Combo You Don’t Want To Miss Out On

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I remember a few years back when direct mail and email were in tough competition with one another.  Email marketing was the new kid on the block with the cool bells and whistles.  People in the email industry said direct mail was dead and the direct mail people said email…

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Increase Web Traffic Through Direct Mail

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That is right, you didn’t misread the headline.  Direct mail has a very strong connection with the online world and is a tremendous driver of traffic to a webpage.  The go to, technology based mediums are email, SEO, Google Adwords, and social media.  These all can work well but also…

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The Role Email Plays in your online sales funnel

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The sales funnel is a series of events that converts strangers to prospects, prospects to customers and then loyal fans.  The sales funnel can also be applied to current clients to convince them to try a different product or service of yours.  Email has a very important role in each…

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Why Test Your Email’s Subject Line

Why Test Your Email’s Subject Line

Split testing is a part of everyday life. You do it perhaps without even realizing it. Which hair style looks better, which car drives better, which herb better compliments your recipe, which greeting card do you buy for your spouse…the funny one or the tearjerker? After all you’re looking for…

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Myths About Email

Myths About Email

The best time to send email is 10 am Depending on your customer is when you should send your email.  If you deal with business to business you may want to send your email during working hours, however if you are offering your products or services directly to consumers you…

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Combining Email With Direct Mail

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When email was first introduced it was thought that this new marketing medium would replace direct mail marketing. Many companies cut direct mail budgets and increased email to later find out that they had made a mistake. Soon after, companies reinvested into direct mail marketing in order to get their…

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Don’t Email Without These

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Below are 5 tips that you should consider on your next email marketing campaign.  Using email correctly can open up tons of doors with your customer base.  Get the most out of your customers and grow your business to the next level.     1. Give them the option to stop…

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The Importance of a Subject Line

The Importance of a Subject Line

Since email has become one of the most effective forms of communication for businesses both large and small, and is still one of the quickest ways to say Hi to Mom back home, it’s important to create a compelling subject line that stands out from the crowd. Taking into consideration…

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How to Write Persuasive Emails

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When was the last time you were excited about reading your email? Better yet, when was the last time you were excited reading a promotional email? It’s probably been a while…and your readers are just like you. They’re scanning the headlines, looking for something worthwhile — and it’s your job to give…

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10 things you shouldn’t do when designing an email

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1. Do Not Make the Entire Email Image One Large Image SPAM filters look for emails without text.  Make sure you use the right text to image ratio.   2. Avoid Cascading Style Sheets.  Old school HTML works best with in-line styles and tables.   3. Don’t Change Your Layout With Every Email. …

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