Ten Cost Effective Ways to Promote Your Business

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Join the Chamber of Commerce and Other Business Organizations and Be an Active Member Let other businesses know you are in business too, while making helpful alliances that will get you more business. Note that with most professional organizations it is not good enough to just attend the meetings. You may have…

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No More Excuses, Build an Email List

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The Why Email marketing has been around for quite some time but some small companies still do not take advantage of its benefits. It is one of the cheapest marketing avenues that can be used with some of the greatest return on investment for recurring business. Email marketing allows you…

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Three Things You Should Try With Your Email Campaign Now

Three Things You Should Try With Your Email Campaign Now

You have a bunch of emails acquired by different means throughout your company’s lifetime.  Some were given over the phone by simply asking for contact information, some from signing up on a physical form during a trade show or a networking event and others from past offers you have well,…

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Why You Should Use Email Marketing

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Direct Mail Innovative Marketing Tool for the Modern Age

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I don’t know about you but I enjoy going to the mailbox to get the mail.  All too often today everything is digitized and online, and getting a simple piece of mail has become a bit of a relief to me.  I love perusing catalogs, postcards, and coupon packages to…

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Ways to start marketing your business online now!

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Over the years I have had the opportunity to own my own business, as well as work for others to grow their businesses and let’s face it, marketing can be difficult, time consuming and a“Big Old” money suck.  Time and time again I am confronted with small business owners who…

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Why you should be using email marketing

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It is interesting to me that so many small businesses don’t take advantage of email marketing.  It is one of the cheapest marketing tools available today and offers a lot of bang for their buck.  Have you ever received a direct mail piece and days later received a reminder about…

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Before You Send Out Any Email Marketing Look At This First

BEFORE YOU SEND OUT ANY EMAIL MARKETING LOOK AT THIS FIRST

We have all done it. We get so focused on one or two aspects of a project and can’t see the forest for the trees or even forget that the forest is made up of trees all together. Below you will find a quick check list of basic email best…

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With Integrated Marketing, the Old Meets New

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There is no better way to reach new prospects than the time tested staple of direct marketing, direct mail.  However, with the development of the internet and mobile technologies there is no quicker and cost effective way to communicate with your customers and prospects that you have a relationship with…

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Direct Mail: The Foundation

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We all understand the benefits of direct mail (It’s proven, measurable, personal, targeted, etc.) but we say it’s much more than that.  We say it’s the very foundation of your marketing, and if it’s not then perhaps you should revisit your marketing strategy. At first glance this statement may appear too bold…

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