I Tried Direct Mail Once and It Didn’t Work! – Part 1

DirectMail_Included

Reason 1: Overcrowded and Cluttered Mail Piece I don’t like to hear that anyone had a bad experience with direct mail but I do like to talk to these people.  Every time I do I can always highlight at least one thing that they should have done differently.  There are…

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The Offer of all Offers

The Offer of all Offers

Just for reading this blog I will give you $10,000 per week for the rest of your life. Call me within 5 minutes of reading this to claim this life changing gift! Well unfortunately that last statement is not true. I hope you didn’t get too excited but I had…

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Why Direct Mail Should be Included In Your Marketing Strategy

You marketing dollars are important and choosing the right strategy can be crucial to your success.  There are many different mediums to choose from and all work extremely well with direct mail.  Here are 6 reasons why direct mail should be part of your marketing strategy.  

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The Most Important Side of the Postcard

The Most Important Side of the Postcard

By Tom Sedita Jr. Both sides of a postcard play an important role in the conversion process but one side makes more of an impact and it’s for one simple reason.  Next time you reach into your mailbox stop to look at what side of the mailing piece is facing…

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6 Essentials to a Response Generating Postcard

6 Essentials to a Response Generating Postcard

By Tom Sedita Jr. If you’re looking to increase the effectiveness of your next postcard campaign consider these six components. The order of this list is not important but using every component in your postcard campaign is vital. 1. Eye Catching Image Use an image that awes, or has bright colors,…

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Why Direct Mail Has Stood the Test of Time

Why Direct Mail Has Stood the Test of Time

Because it works.  That’s the simple answer, but ending this article here would leave you missing some really interesting facts about how effective direct mail really is.  Direct mail has been coined the Dinosaur of marketing and rightfully so.  The first direct mail-order catalog was produced in 1872 by Aaron…

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