The Secret Behind Using a Person’s Name to Triple Response Rate

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The Secret Behind Coca Cola’s Summer Campaign “Share a Coke” This past summer Coca Cola launched a new campaign replacing their branded name on Coca-Cola, Diet Coke and Coke Zero bottles and cans with 250 popular names through the end of August. People were tweeting, posting and sharing their name…

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Ten Things That Are Great About Direct Mail Personalization!

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You can call a person by name – Who doesn’t prefer hearing their name rather than “Hey You!” Personalization allows for a personal connection – It infers that you know the reader. Personalization grabs the attention of the reader – It is as if you are communicating to them alone,…

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The Two Ways of Doing Every Door Direct Mail

THE TWO WAYS OF DOING EVERY DOOR DIRECT MAIL

Every Door Direct Mail is one of the post office’s solutions to direct mail. You can reach potential customers without knowing their names or street addresses. All you have to do if you want to do-it-yourself is identify a delivery route you want to reach, prepare your mail piece, determine…

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Playing Darts Without a Dart Board

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Marketing without data is like playing darts without the dart board.   You may have great darts (the mail piece) and a fine tip which will easily stick but with no target how can you hit the bull’s eye?   The direct mail (40/40/20) rule has transformed; data has now become…

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Say Yes to the Benefits of Printed Newsletters

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What are the benefits of sending out a printed newsletter? You may think they are old and outdated and email can be done more quickly, easily and inexpensively. And part of that statement is correct. I have nothing against email newsletters; we send one out at least once a month,…

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The 7 Deadly Sins Used in Marketing

seven deadly sins

Most of us have heard of the seven deadly sins. We may not be able to name them all but we have heard of the saying. They are Pride, Envy, Gluttony, Lust, Wrath, Greed, and Sloth; and most would consider them bad, so very bad. But did you know that…

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Direct Mail Campaign, Where Do We Get Started

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My favorite topics to cover are those that involve real, everyday questions.  A frequent question I entertain is, “I want to do a mailing and generate more business.  How quickly can you get something out?”  And, thus my conundrum begins. I am left to decide whether they want a fast…

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15 Ways to Personalize Your Direct Mail Piece

Personalizing Direct mail

Personalization has come a long way in the direct mail industry. Now you can personalize so many things on a direct mail piece; the ideas are almost limitless. The quickest and easiest way to start personalizing is by simply adding a person’s name. But personalization only starts there. With today’s…

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10 Things Charities Do in Direct Mail that Everyone Should Consider

10 Things Charities Do in Direct Mail that Everyone Should Consider

My husband’s company has this policy that if you donate a certain amount of money to a charity you get to wear jeans on Friday, and since he believes in giving when you have the means to give back to society, and seeing how he loves wearing jeans, he tries…

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Testing Your Direct Mail Piece for A Successful Response

Testing Your Direct Mail Piece for A Successful Response

In this digital age of big data and affordable technologies available to analyze all that data, everyone is talking about testing, testing, testing. Gone are the days when a Creative Director yielded the power of just knowing what consumers want and executing that vision.  Though as a designer I long…

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