Why Businesses Should Send Out Greeting Cards This Holiday Season

Why Businesses Should Send Out Greeting Cards This Holiday Season Image

During the holiday season it is a good time to recognize and say thank you to your loyal customers. It may seem like a little thing but it can go a long way in customer service and life long loyalty. Add a coupon or offer a discount and your little…

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4 Direct Mail Pieces that Get Opened and Read

4 ways to get your mailing open

I love getting interesting things in the mail, who doesn’t. I am attracted to the bright and shiny, bold colors and unusual shapes and sizes that grace the mailbox on a daily basis. I can’t help myself from taking a closer look at an oversized, well-designed postcard or a shiny…

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Three Things You Should Try With Your Email Campaign Now

Three Things You Should Try With Your Email Campaign Now

You have a bunch of emails acquired by different means throughout your company’s lifetime.  Some were given over the phone by simply asking for contact information, some from signing up on a physical form during a trade show or a networking event and others from past offers you have well,…

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Why You Should Use Email Marketing

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Direct Mail Innovative Marketing Tool for the Modern Age

innovation

I don’t know about you but I enjoy going to the mailbox to get the mail.  All too often today everything is digitized and online, and getting a simple piece of mail has become a bit of a relief to me.  I love perusing catalogs, postcards, and coupon packages to…

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Envelopes That Will Get Your Mail Opened

An interesting envelope could be the difference between getting your mail opened or just thrown into the waste bin.  There are so many choices available today in envelopes that it is worth the time to research the variety of styles.  Below are just a few options we take advantage of…

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20 Ways to Start Your Letter Mailer

20-ideas

Sometimes it is hard to get started writing a sales letter.  The first sentence or couple of words are very important because you only have a few short seconds to entice your reader to read down. Below are twenty oepners to get your reader interested. “Great news!” “Believe it or not…

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15 Ways to Get Your Direct Mail Piece Open

15_ideas

When using direct mail you only have a few precious moments (approximately 2.3 seconds) to get your piece noticed.  It may seem like a short amount of time but it is enough if you use some creative ways to attract and pique your viewers’ curiosity.   Below are 15 ideas to…

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THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 4

personalization-post-2

Another fun way to personalize direct mail is to use images that incorporate a prospect’s name in relation to a service or activity.   Increase Your Return On Investment With the innovation of variable data printing in direct mail you have the opportunity to captivate and impress people on a personal…

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THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 2

personalization-post-2

Where to Begin Collecting Customer Data There is a lot of information you may already have about your customers that you may not be aware of. You should at the very least have you customer’s name, addresses, and the items or services they bought from you. From this limited information…

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