Why You Should Be Blogging

Why You Should Be Blogging

Blogging can be very beneficial to almost all businesses.  Whether you are small and just starting out or have been around for a while, blogging has great potential. You may be intimidated by blogging because of the amount of effort you will have to put into maintaining a blog but…

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Ways to start marketing your business online now!

online-marketing

Over the years I have had the opportunity to own my own business, as well as work for others to grow their businesses and let’s face it, marketing can be difficult, time consuming and a“Big Old” money suck.  Time and time again I am confronted with small business owners who…

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PROS and CONS of Content Marketing

content_marketing

I have always liked the idea of content marketing from the first time I ever heard about it.  Content marketing by definition is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable…

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Direct Mail Copy That Will Get You a Great ROI

Direct Mail Copy That Will Get You a Great ROI

Have you ever read a direct mail piece and it was so cluttered with facts and features about a product or service that you weren’t able to figure out what to do with it.  You probably didn’t try to decipher the message and instead tossed it into the trash can…

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Five Free (or Almost Free) Ways to Engage Your Audience

Five Free (or Almost Free) Ways to Engage Your Audience

Add Surveys or Polls Polls or surveys are easy ways to learn more about your customers and clients, as well as, encourage interaction.  Make it as easy as possible for your audience to answer questions.  Make it enticing by including compelling images or incentives so that they will be willing…

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Timing is Everything: Knowing When to Contact Your Customers

Timing is Everything: Knowing When to Contact Your Customers

I don’t need to tell you that maintaining contact with your customers and prospects is important. On the off chance that you didn’t know already, it seems like you can’t throw a (virtual) stone on the internet without hitting an article about the importance of lead nurturing. The trouble is,…

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