What’s the Difference Between a Logo and Your Brand

How to Write Persuasive Copy

One of the most common marketing mistakes made by entrepreneurs and business owners is the lack of understanding of a logo and a brand and the difference between them. When it comes to startups and small businesses, knowing the difference between the two cannot be emphasized enough. While large corporations…

Read More

5 Marketing Items All Businesses Should Have

5 Marketing Items All Businesses Should Have

By Norma Medley Logo Whether your logo is your company name in a special font or a logo with an icon, company name and tag line, every company needs a logo to represent them.  It should be easily recognizable, meaningful to your company or organization and timeless.  You don’t want…

Read More

Elements of a Logo | Infographic

Your logo is one of the most important things you can visually create for your business.  Time and careful considerations should be taken in producing one that best represents your organization.  Check out this infographic on the elements of a logo.  Your logo can include one or more of the…

Read More

What Makes Up Your Brand

What Makes Up Your Brand

Your company brand is the total impression and experience a person has about your company.  Not only does your brand show up in all of your advertising and marketing materials but it is also apparent in the less visual aspects of your company like sales, distribution, and customer service, as…

Read More