The #1 Factor That Turns More Prospects Into Customers Than Anything Else And Nearly All SMALL BUSINESS OWNERS Fail To Work On.

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As small business owners we love our business (most days, lol) and feel strongly that our products or services can provide outstanding value to our customers.  The problem is our prospects likely do not know this…yet.  In order to set a prospect on the path of becoming a valuable customer,…

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How to Create the Perfect Business Holiday Card

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‘Tis the season to show goodwill and appreciation to the ones we love and care about as well as the less fortunate. This should also be the time to thank all of your customers and clients for doing business with you throughout the year. A holiday greeting card is the…

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Why Businesses Should Send Out Greeting Cards This Holiday Season

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During the holiday season it is a good time to recognize and say thank you to your loyal customers. It may seem like a little thing but it can go a long way in customer service and life long loyalty. Add a coupon or offer a discount and your little…

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The Perfect Business Card

The Perfect Business Card

Business cards, in most cases, are the first marketing piece a person will see about your organization.  They can make or break a client’s first impression of you.  I personally love designing business cards.  I make an effort to find just the right layout, font, color and paper to make…

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10 Things Charities Do in Direct Mail that Everyone Should Consider

10 Things Charities Do in Direct Mail that Everyone Should Consider

My husband’s company has this policy that if you donate a certain amount of money to a charity you get to wear jeans on Friday, and since he believes in giving when you have the means to give back to society, and seeing how he loves wearing jeans, he tries…

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Managing Your Brand, Worth the Effort

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Brand Then and Now Remember the cattle man back in the olden days when they used a brand on their livestock to identify their cattle from others.  Brand has come a long way from then, it has turned into a way of differentiating companies and products from one another in…

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What is Direct Marketing?

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Direct marketing is a targeted advertising that allows you to correspond directly to the recipient with the goal of initiating a specific action.  Some of the actions being sought after could be placing an order, visiting a web page, making a phone call, liking a social media page, or a…

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Four Great Passive Marketing Products

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As a business owner you should have a combination of passive and active marketing avenues working for you in order to keep a continuous flow of new customers through your doors. If you are unaware of the difference between the two, in a nutshell, passive marketing is putting something out…

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On a Budget Marketing Collateral That Can Make a Difference to Your Bottom Line

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Many small businesses lack the capital to spend on marketing and therefore look to get the most bang for their buck.   With limited budgets, sometimes marketing collateral is used for multiple purposes which can lead to ineffective usage of their marketing. Below are some inexpensive products that can help market…

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20 Things That Can Be Printed On

Increase brand awareness and ultimately grow your business by utilizing promotional materials as marketing tools. Think of all the people who will see your logo when someone pops open an umbrella or uses your reusable grocery bag to pick up a few things for dinner. Branded products are everywhere and…

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