THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 4

personalization-post-2

Another fun way to personalize direct mail is to use images that incorporate a prospect’s name in relation to a service or activity.   Increase Your Return On Investment With the innovation of variable data printing in direct mail you have the opportunity to captivate and impress people on a personal…

Read More

THE SECRET BEHIND USING A PERSON’S NAME TO TRIPLE RESPONSE RATE PART 2

personalization-post-2

Where to Begin Collecting Customer Data There is a lot of information you may already have about your customers that you may not be aware of. You should at the very least have you customer’s name, addresses, and the items or services they bought from you. From this limited information…

Read More

The Secret Behind Using a Person’s Name to Triple Response Rate

Personalization Header Image

The Secret Behind Coca Cola’s Summer Campaign “Share a Coke” This past summer Coca Cola launched a new campaign replacing their branded name on Coca-Cola, Diet Coke and Coke Zero bottles and cans with 250 popular names through the end of August. People were tweeting, posting and sharing their name…

Read More

Ten Things That Are Great About Direct Mail Personalization!

Personalization Postcard

You can call a person by name – Who doesn’t prefer hearing their name rather than “Hey You!” Personalization allows for a personal connection – It infers that you know the reader. Personalization grabs the attention of the reader – It is as if you are communicating to them alone,…

Read More

The Two Ways of Doing Every Door Direct Mail

THE TWO WAYS OF DOING EVERY DOOR DIRECT MAIL

Every Door Direct Mail is one of the post office’s solutions to direct mail. You can reach potential customers without knowing their names or street addresses. All you have to do if you want to do-it-yourself is identify a delivery route you want to reach, prepare your mail piece, determine…

Read More

15 Ways to Personalize Your Direct Mail Piece

Personalizing Direct mail

Personalization has come a long way in the direct mail industry. Now you can personalize so many things on a direct mail piece; the ideas are almost limitless. The quickest and easiest way to start personalizing is by simply adding a person’s name. But personalization only starts there. With today’s…

Read More

Testing Your Direct Mail Piece for A Successful Response

Testing Your Direct Mail Piece for A Successful Response

In this digital age of big data and affordable technologies available to analyze all that data, everyone is talking about testing, testing, testing. Gone are the days when a Creative Director yielded the power of just knowing what consumers want and executing that vision.  Though as a designer I long…

Read More

Direct Mail Marketing Predictions for 2015

2015_predictions

I know I am a bit late in the prediction game for 2015 but if you know anything about direct mail, the end of the year is one of our busiest times with holiday sales events, seasonal cards and promotions, and customers trying to get a jump start on the…

Read More

Six guaranteed ways to assure your postcard design looks great, doesn’t add cost, and gets results!

5-Postal-Rules-You-May-not-Know-but-Should

So you’ve decided to create a postcard campaign for your newest product, or to spice up your marketing efforts with some direct mail. You’ve come up with a fabulous offer that will arouse the interest of even the most cautious customer. You are determined to do it right, so you…

Read More

Why Postcards Work So Well?

Postcard_article

Today consumers are bombarded with advertisements everywhere they go.  There are studies about the number of ads the average consumer is exposed to daily that range from a few hundred into the thousands.  Regardless of the number, it is true that we see a lot of ads each and every…

Read More